Case Study

Surviving In The Pandemic

The Business Model

Ayrton Group offer a suite of safety and risk management resources to clients in Ireland, Europe and the UK. Services include workplace and facility audits, site inspections, fire safety audits, risk assessments, safety training, staffing solutions and more.

With 80% of their business being face-to-face with clients and a COVID-19 pandemic looming, a new direction of revenue was needed.

  • Problem

  • Solution

  • Delivery

  • ROI

What We Did

Ayrton Group engaged with Oliver Paull of Transform B2B around 2020, and signed contractual terms in 2021 to be exclusive providers/ resellers of their on-line learning systems. 

Oliver Paull researched Ayrton Group, identified us and set up the initial meetings. He was instrumental in making this a simple, smooth and very engaging relationship from day 1. 

Previously, we had attempted adapting online learning systems and on each occasion failed in changing UK legislation, regulations and standards to suit the Irish jurisdiction.

As a result, we had lost out on a number of contracts over a 5-year period.

The Results

 Did It Work?

Within weeks of signing contracts, Oliver of Transform B2B, had arranged and made all the required production changes and we had a product ready for the market.

Almost instant success was followed and Oliver of Transform B2B was instrumental in making this happen. He listened to what we needed, took on board the intricate changes in requirements between the UK & Ireland, set out an agenda for change, made out achievable timelines and brought the best of his Team to the table to engage with us at Ayrton Group.

Within a very short time we landed a major contract for the supply of an online learning portal, with several subject offerings to a major client in Ireland. Without Transform B2B managing this for us, this would never have been achieved.

This relationship has blossomed over the past 3 years and has been very lucrative (six figures) for Ayrton Group, in many ways thanks to Transform B2B ability to bring the very best ideas to the table and give us complete confidence in the success of this project.

  • I'd recommend Oliver unreservedly. I have found Oliver to be an excellent account/business development manager and have also benefited from his support and advice in the early stages of my career in sales.

    David Tweedale

    Global Account Manager - Pharmaceutical And Health

  • Oliver is a true sales professional, his confidence and unique approach always insures success. Having worked with Oliver I can honestly recommend him as an asset to any organisation.

    Reagan Wood

    Global Account Manager - Pharmaceutical And Health

  • I would highly recommend Oliver as one of the best new business sales person I have worked with in many years. He is easy to get on with and always earned the respect of the customers. He is hard working and keen to deliver a quality solution and service to every person he deals with. If you want a good new business sales person ...Oliver is your man!

    Andrew Newton

    Solutions Architect At Pulsant

  • Oliver is a true professional and all I can say is he has a very dedicated and extremely positive attitude to providing the very best service. Our company has benefited from the services he has introduced us to and since our involvement with him we have gained some brilliant and exciting new products and services. I would recommend Oliver with out hesitation. Great personality and a an extremely talented guy.

    Mark Greenway

    Home Installation Engineer Hotpoint

  • I have worked with Oliver on a few projects, I found Oliver proffesional, hard working and a good rounded individual, I would recommend Oliver to anyone who required a new and fresh approach to telemarketing.

    Chris Palmer

    Advising Companies On How To Deliver Digital Transformation, SDWAN Networks, Wi-Fi Solutions & IoT Across The UK, EMEA And Globally

  • I have recently worked with Oliver on a project and have found him to be a great asset to the sales process. He is always happy to help and offer any extra services that may be required to ensure that the solution sold is the solution required. He is a pleasure to work with, his enthusiasm, great sense of humour and self motivation are an example to us all!

    Ailsa McConachie

    Sales Executive At Complete IT Systems

  • Oliver Paull is a very unique man. Someone who actually loves cold calling and winning new business. Never afraid to think outside the box and challenge convention. A natural leader with great confidence and motivational skills. A highly skilled, intelligent Account Director who always put his customers first and provided the absolute highest level of service. Oliver inspires everyone he meets with his work ethic and abilities. A true leader in his field!

    David Manners

    Director At Sumillion Limited - 0333 0111 897

  • Oliver, is always available and eager to provide solutions to solve IT problems we present to him, his understanding of his products and his portfolio sets him above his competitors and has worked with us for a number of years, jointly delivering solutions and implementing successful projects.

    Larry Rach

    Managing Director Of Twin Technology Ltd, Co Owner And Investor

  • Oliver is fantastic at finding new business and creating new opportunities, through his cold calling skills, which are excellent. He is a real "people person" with the talent of being able to make people laugh. A true charmer. Which is most definitley an asset for a sales person and for continued success in business development.

    Kate Teal (Stancer)

    Account Manager At BullWall

  • Having known Oliver for approx 10 years now and I have to say he is by far one of the best and unique sales personnel I have ever come across. His personality just speaks for itself, such a happy, bubbly and full of energy individual, completely results driven end to end! His ability to close deals / win new business & win new clients is profound, always on top of his game and will always go that extra mile. His leadership & motivational skills are truly an asset to any organization that he may work with. Oliver is one of the most engaging, professional and personable people and it was an absolute pleasure working with him in the past.

    Jay Singh

    Account Manager At BullWall

  • Step 4 Success were bought into LAN2LAN to help train myself and my colleagues whom are new to the IT industry. They instantly bought in new ways of thinking and ways of connecting and growing my network which will be invaluable to becoming successful in the IT industry.

    Jake Machay

    Account Manager At BullWall

  • I have worked with Step 4 Success on several occasions and the way they do things and the way they carry themselves is what really separates them from the rest of the crowd. A different approach to training which is dynamic, different and above all else, fun! I cant speak highly of them enough.

    Pete Gwilt

    Unlocking The Power Of Equity Ownership For More People In More Places

  • Step4Success were brought into LAN2LAN to help the graduate sales team develop and better themselves within the IT industry. They deliver so much enthusiasm and wisdom which instantly rubs off on you. No White Papers, No Sit & Listen, just "Lead by Example!" They are not your average Sales Training Company who come in one day and that's his job done, they were there every step of the way so you succeed . . . and believe me with Step 4 Success there, you will!

    Trung Tang

    Cyber Security Specialist, Helping Organisations From Being A Statistic, Prince2 Project Manager, Mixed Martial Arts Competitor

  • Selecting Step4Success for our sales team is one of the cleverest decisions we have made. The thoroughness and in depth analysis of the sales team and the planning for change towards results has all been realised due to Step4Success. Oliver is a gentleman and he takes time to understand core issues and how to resolve them

    Pankaj K. Vekria MBA (Liv)

    Loving Life

  • We have now worked with Oliver for 6+ months and the results are already showing with our Juniors sales team..he literally is a magician . The energy that he brings with him is transferred to the sales team..no hesitation in recommending his services. Value for money too.

    Shirish Patel

    Cloud Business

  • I had the pleasure of meeting Oliver last year when he joined our salesteam at Prestige Network. Oliver has a powerful and positive presence, great out of the box thinking, and a pleasure to work with. I have learned a lot from him during our working time about strategy and planning (and magic !), and have not only enjoyed his time professionally, but have added him firmly to my group of close friends.

    Jackie Benn

    A Seasoned Sales Professional In The Translation And Localization Industry, I Have A Proven Track Record Of Building And Maintaining Relationships

  • I've known Oliver since Jan 2016, He is fully supportive, and always encouraging me to get the best out of myself. I would definitely recommend Oliver at Step4Success due to his personal approach and easy going nature, Despite him training me, I can say he is also my friend as well. His methods are out of the box, and always challenging. With his training, I am now being able, to speak and use different methods of developing business. I would definitely recommend Oliver (Step4Success) in a heartbeat.

    Zaishaan Hussain

    Business Technologist At Charles Square (CSq)

  • As a business apprentice I attended Oliver's Step 4 Success sales training what I found very organised, informative, thought provoking and fun. Oliver has a very positive and dynamic approach which brings the best out of you and will leave you empowered and ready for all challenges. Oliver provided me excellent support and professional advice anytime I needed. He's one of those rare people who won't stop supporting you after the training but you can call him up anytime for advice as he truely loves helping for all type of people. Therefore I would highly recommend Oliver's Step 4 Success training to anyone who wished to enhance development of the individual as well as moving their business towards a real success.

    Lana Kata Frieda

    United Kingdom

  • I have been in sales 3 years now and Oliver is by far the best salesman i have come across. Oliver taught me new ways of selling and i can honestly say that his ethos of "people buy from people" couldn't be more true. I learnt new skills for how to present in meetings and stand out, to being able to open doors where i thought i never would. I had the pleasure of Oliver training me for 5 months during this time my salary doubled, my confidence grew and it was all down to Oliver. I personally found Oliver Inspirational, His personality is what sets him levels above from others, no task is to big or small he is always willing to help which is hard to find in this day and age. Oliver has helped me inside of work and motivated me outside of the office. A true people person and a unique character. I owe a lot to Oliver and if you are keen to learn how to sell he is 100% your man.

    Dean Ratcliff

    Seeking New Opportunities

  • Pleasure to work with, knowledgeable and motivational.

    David Kenyon

    SDR Team Leader UK&I

  • Oliver is a rare talent , he’s an exceptional sales individual through his contagious personality Oliver is bright , honest and inspires people around him

    Michelle A.

    Global Alliances Director At NCC Group

  • Oliver is such a genuine and nice guy. He will always go the extra mile to assist with any issues or queries. From a sales perspective, he’s great to work with and an outstanding mentor.

    Blake Runciman

    Commercial Sales & Lettings

  • I am blessed to have the privilege of working with Oliver on the same team at QBS Software. Oliver is a highly organised, goal oriented, independent and hard working perfectionist who is always ready to put all his energy and stamina to get the job done. Well educated, energetic and is able to work in a fast-paced environment. He is probably one of the best new business hunters I have ever met in my life and one of the funniest and personal professionals I have ever worked with.

    Michal B.

    Michal B.

  • Oliver is a blessing of a mentor. I am honoured to work alongside him in both a professional and unprofessional manner. Oliver as a person is hard working, motivated, goal orientated, funny and by far the best sales person i have seen, even better than the ones on the movie "The Wolf Of Wall Street." By far Oliver is the best new business hunters i have seen in my life. Furthermore Oliver is a wizard at maths and with a deck of cards. As an apprentice i have learnt a lot from Oliver. He has taught me anything i need to know about sales and has nurtured into forming a man out of me. Oliver is perfection to a tea! :)

    Umair Butt

    QBS Software Limited

  • Oliver is a breath of fresh air at QBS. Not only is he helping our team reach our monthly targets but helping grow the overall accounts that we currently work on. He is a natural at approaching and building relationships with both new and existing customers. He is a very helpful, approachable and knowledgeable team member. His wealth of experience and knowledge answers most of our questions and clears any doubts that we may have at our team meetings. Oliver's favourite word for everyone perfectly describes him 'legend!'

    Bobbie Virdi

    Qbs Software Limited

  • I have no hesitation in recommending Oliver. In all my time in the channel I have never met a more tenacious professional. This guy is a machine who knows how to tailor his pitch to every level within an organisation. Oliver gets amazing results by knowing how to read people and asking laser focused questions. Oliver has built and nurtured a highly effective sales team with a true hunter mentality. he leads by example and does what not many can do these days and that's pick up the phone!

    Paul Jackson

    Director Of EMEA Channels Foxit Software

  • Olly is a fantastic person to work along, after working many projects with him it is easy to see the true value he adds to new business sales generation. He has huge personality which shines bright in any room and on his phone calls, which wins him lots of sales. Olly is the pinnacle of people buying from people. I look forward to working with him in the future and smashing even more targets.

    Ryan Fletcher

    Increasing Resellers Revenues With QBSD

  • I worked alongside Oliver for a year. his positive attitude and drive is second to none. Oliver always kept us motivated and entertained. Would recommend Oliver in a heart beat, he is one of a kind.

    Samantha Bentley

    Funeral Assistant Southern Co-Operative

  • Oliver is a great mentor & networker, believing in young talent.

    Jamie Blowes

    Owner Of Birdie Bookkeeping

  • I met Oliver nearly a year ago and what first struck me about him was his enthusiasm to work with young people and how he wants to make people happy in what they do and how he wants them to achieve their goals. His positive attitude, his kindness and approach is refreshing and someone that listens to you and understands. I would recommend Oliver to anyone. He puts a smile on everyone’s face.

    Lesley Shurman AICB

    Owner Of Birdie Bookkeeping

  • It's always a pleasure to work with Oli! His contagious personality definitely brightens up any room he walks into and there literally isn't anything this guy can't sell, His knowledge and passion makes him an inspiring leader and I have seen him guide his apprentices into high achieving sales persons! Ol's simply...magic!

    May Vagharia

    Partner Marketing Manager At Insightsoftware

  • Oliver is wonderful to work with and has exceptional expertise in leadership and coaching. The way he works with his team and make them to push their limit in a friendly way is amazing. With him and his leadership the sale will achieve high! Oliver is dedicated, reliable, fun and very capable on his job. He make the work environment fun!

    Shabnam Sadjady

    Credit Control And Accounts Assistant At QBS Software Limited

  • Oliver lives life lively! A very pleasant personality to have in a working environment,, he has the magic skills to engage with everyone in the company and make good jokes. We have gone thru several projects together and has dealt with all of those with pleasure. When it comes to sales skills, I can simply say he can sell ice to Eskimos - truly legend.

    Petros Papachristos

    Growth Marketing Manager At Insightsoftware

  • Having worked with Oliver these last 6 months I need to take a bow! He is simply the best new business hunter I have ever worked with. Tenacious yes, hard working sure but irresistibly great fun to work with. The business is growing as a result but more importantly its fun to come to work with Oliver in the house.

    John Pochettino

    Strategic Business Development

  • Oliver and his team at QBS Distribution have helped us move into a Software market that is very new to Forestals IT Ltd historically, We've been heavily involved in the hardware side but we soon realised the growth area of the Software element. Oliver and his team helped us transition quickly and smoothly with first hand knowledge of the IT market and how to stand out from the competition. Forestals IT Ltd are now heavily involved in several Software projects thanks to Oliver and his team and we're excited about the growth of our business. The R400 team Oliver runs has always been readily available and willing to meet our requirements. They often come back to us with alternative and better Software offerings to the ones requested if applicable and always deliver a service that goes above and beyond what a typical Distributor offers.

    Kurt Oswald

    Business Development Consultant

  • Oliver is a hardworking individual with a real drive and passion for the industry. His skills have enabled him to soar at QBS and inspire our young talent. He is a great mentor and at the same time an enthusiastic team member. It's a great pleasure working with him and I always look forward to his most recent magic tricks!

    Carmen Ciobotaru

    Operations Manager At QBS Software

  • Oliver is an extremely hard working and committed individual. He applies himself 100% to the task in hand and is a great communicator. He displays a great work ethic whilst always having a dose of humour on hand to lighten any situation. It’s been a pleasure working with him and I hope that this continues into the future.

    James T.

    Partner Account Manager - Lenovo ISG

  • I have known Oliver for some time, and find him not just a natural salesperson but one that is highly focused and committed to his objectives - whatever they happen to be. I know that if we work on a task together he will enthusiastically approach it and freely give input as to how we should close it out. He is a passionate individual and one that knows how to get things done. His team skills are excellent and he has a big personality that not only helps him achieve his own goals, but makes him stand out as leading by example.

    Robert Clark

    Regional Channel Manager

  • Oliver is a proactive client focused individual and a very capable salesperson. During his time at QBS, he was able to coach and mentor his team as well as forge some excellent customer relationships. Sales requires a natural skill in dealing with people and knowing the right thing to say and this where Oliver set himself apart the most. Customers and vendors loved him and he was able to connect with them in a meaningful way. Managing Oliver was a pleasure, as he is the type of person that will go that extra mile to deliver results. His skills as well as his positive personality make him an asset to any organisation.

    Andreea Dumitrescu

    Managing Director At QBS Software

  • We have worked with Oliver over the past few months & have found him to be very knowdgable, pragmatic & sincere in our dealings. He is really at the top of his game and a great Client account manager. Thank you.

    Kieran Linehan, MSc, CFIOSH

    MD & Founder At Ayrton Group

  • Oliver possesses a deep understanding of the sales process and has a proven track record of driving sales growth in highly competitive markets. His ability to build strong relationships with clients and prospects is truly remarkable, and is highly skilled at identifying and capitalizing on new business opportunities. Oliver is highly organized and detail-oriented, with a strong work ethic and a commitment to achieving results. I am confident that he will bring a level of excellence to any sales team and help drive business wherever he goes.Oliver possesses a deep understanding of the sales process and has a proven track record of driving sales growth in highly competitive markets. His ability to build strong relationships with clients and prospects is truly remarkable, and is highly skilled at identifying and capitalizing on new business opportunities. Oliver is highly organized and detail-oriented, with a strong work ethic and a commitment to achieving results. I am confident that he will bring a level of excellence to any sales team and help drive business wherever he goes.

    Arun M.

    Sr. Manager Operations | Six Sigma Green Belt

  • Oliver is a strategic thinker and one of the wisest businessmen I had the pleasure of working with. From the moment we met, Oliver was personable, honest and open. He has a great way of analysing the requirements for each business / campaign and find the best way to complete it. Oliver doesn't present problems, he presents solutions and will try everything in his power to best service his clients. Oliver, you are a force to be reckoned with and I wish you all the best with your career!Oliver is a strategic thinker and one of the wisest businessmen I had the pleasure of working with. From the moment we met, Oliver was personable, honest and open. He has a great way of analysing the requirements for each business / campaign and find the best way to complete it. Oliver doesn't present problems, he presents solutions and will try everything in his power to best service his clients. Oliver, you are a force to be reckoned with and I wish you all the best with your career!

    Kiran Kaur

    Head Of Customer Success - Bright Analytics | Client Success | Data Analysis | SaaS | Business Operations |

  • I’ve had the pleasure of working with many professionals in our line of work, but OLIVER is someone who I will always remember fondly. Oliver Paull is one of the most delightful and helpful people I had the pleasure of working with. Under his Guidance and Support I completed my certification in sales. If you’re looking to work with someone who can help you reach your full potential, Oliver Paull is that person. I’m grateful to have worked with Mr. Paull and highly recommend him to any company who wants to accelerate their sales and revenue.

    Mohsin Khan Pathan

    Demand Generation Executive At GO MO Group

  • At our time in GO MO group I witnessed first-hand the capabilities of Olivers proficiency in sales with his curiosity and strive for understanding costumer needs and how to solve thier complex problems in digital marketing. Oliver displayed a deeper understanding of International digital marketing for B2B and presented value propositions that brought unique value to the costumer conversation. Lastly I strongly recommend Oliver as a great teamplayer and a co-worker in a sales organisation.

    Christopher Johansson

    Revolutionary | Unified | AI Cybersecurity

  • I’ve had the pleasure of working with many professionals in our line of work, but OLIVER is someone who I will always remember fondly.Oliver Paull is one of the most delightful and helpful people I had the pleasure of working with,Under his Guidance and Support I completed my certification in sales.If you’re looking to work with someone who can help you reach your full potential,Oliver Paull is that person.I’m grateful to have worked with Mr. Paull and highly recommend him to any company who wants to accelerate their sales and revenue.

    Mohsinkhan Pathan

    Pune, Maharashtra, India

  • Oliver is professional, engaging and key player to any sales team. Oliver played a vital role in driving new business alongside developing and building young future sales talent. Oliver and his team, helped me on many opportunities to drive growth and awareness of my product portfolio within thier accounts. I know Oliver will be a key asset and leader to any team he is in.

    Shubham Goel

    Channel Director/Co-Owner BSR Software, IT Channel Strategy, Software Distribution

  • Oliver is a Go-to-Guy. He is a great resource to have in the sales team. Oliver has shown integrity and expertise as an account director for enterprise accounts.

    Shashank Salunkhe

    Digital Marketing/MarTech Leader | ABM | B2B | Growth Marketing - LTIMindtree | Coined Account-Based Matters (ABM) | Author Of The ABM Lens (TAL)

  • An all-around vibrant and down-to-earth guy. Six years ago when I was starting my career as a Junior in Digital Marketing at the Sussex Chamber of Commerce. Oliver mentored me and helped me gain my business acumen. He helped bring up my confidence and gain insights into Marketing and Sales. After six years of hard work and graft, I'm now working for a global company as a Senior Digital Marketing Executive I still use some of Oliver's tips today.

    Christian Peszynski

    Senior Digital Marketing Executive At Chapman Freeborn Airchartering

  • Oliver helped me when I first came into the industry of sales. Making me come out of my comfort zone, making calls, speaking face to face with customer from the go. His professionalism and dedication throughout him training me and another colleague showed as from there, I continued to progress in all my 5 years experience in sales.

    Steven Hiscock

    Area Hire Manager At Portakabin

  • I worked with Oliver, and it was a delight to work with him! I deal with salespersons on a day-to-day basis. However, he is outstanding and would make his mark in every client interaction and provide exceptional service with a touch of an excellent sense of humor. He will go above and beyond to make sure his clients are happy with the services. Oliver is one of the most engaging, knowledgeable, dedicated salespeople, and it was an absolute pleasure working with him in the past. Oliver provides such a high-quality service that I'd recommend him in a heartbeat.

    Abha Bhatt

    Head Of Human Resources

  • Oliver is a vibrant individual who has immense knowledge within the sales industry. A caring person who is always there for you. Through Oliver's mentoring, I have learnt a lot and am extremely grateful and privileged to have worked alongside Oliver. I couldn't recommend Oliver enough

    Oliver Southgate

    Account Manager At Praxis42 | Making Compliance Easy™

  • Oliver is a great mentor in my period of working with him, he has the skill set to highlight my abilites and implement and educate various sales techniques. Giving me true confidence within the sales / software sector.

    Samiul M.

    Account Executive At Tiller Technologies